Elegant style

Without the overstated flair

Shop Women's

Simple design

With a real world purpose

Shop Men's

Products with purpose

Each watch funds a water filter

Learn more

Buy a watch, donate a water filter

For every watch purchased we will donate a water filter to a community in need in Cambodia.  

Top Picks

Our most popular watches this month

Tenzing
Tenzing
Sale

Tenzing

From $190 Regular price $220

Vesa
Vesa

Vesa

$240

Shackleton
Shackleton

Shackleton

$195

Captain
Captain

Captain

From $220

Mokoe
Mokoe

Mokoe

$200

Buzz
Buzz
Sold Out

Buzz

$200

Our Story

October 5 2014

First trip to Cambodia

The seed for Story was planted in October 2014. Gemma was making her first trip to Cambodia.  She just happened to be attending the same conference on water rights that Mark and Barry were attending. 

Continued...

October 8 2014

The idea for Tuk

Three days later the idea for Tuk was born.  Gemma travelled back to Sweden and Barry and Mark stayed in Cambodia.  As soon as she got Home Gemma started planning the design, branding, and products. 

Continued...

January 2015

First delivery to Can Tho

Two years later the watches we launched and we were ready to deliver our first batch of filters.  This installation trip included the founding team and their entire extended familes delivering filters.  

Continued...

January 2016

Delivering our second batch to Can Tho

Our second batch was quite a bit larger.  For this trip we were able to hire a delivery and insallation team and install 350 filters at 100 different schools.

Continued...

January 2017

Our third delivery trip

For this trip we were able to boost our number to 450 filters.  We brought along the same delivery team and this time we were able to deliver to 220 schools

Continued...

January 2016

1,000 filter goal

Wow.  1,000 filters.  This was our original goal and it feels so great to know we reached our first major landmark.  From here on out we know we accomplished what we set out to do. Here's to 10,000 more!

Continued...

January 2018

5,000 Filter mark

We cannot believe the support and encouragement we've received from our community.  We have been able to deliver 5,000 water filters to schools across Cambodia. 

Continued...

Delivering filters In Cambodia

Reviews

Don't take our word for it, here's what our customer have to say.

Rob Best

Bellingham, WA

I bought this watch as a gift for a loved one who has a "thing" for watches especially ones that are slightly out of the ordinary. This one is absolutely amazing. It has sturdy hard wear. Comes in a beautiful box and is well packaged over top of the actual watch box. I am beyond impressed with this purchase and 100% recommend to anyone.

Will Ford

Stockton, CA

This watch looks slick.  So stylish and elegant at the same time.  I have received a lot compliments how good your watch look and everyone thinks it’s a very expensive watch. Automatic watch charge by the moment of your arm.  Don’t have to worry about changing battery ever again.  Comes with tools for you to adjust the length very easy to change.

Marc Grepler

Burnaby, BC

Very Classy watch, people will never discover it's real price, no batteries needed, it's mechanic, i believe it's only working with your wrist pulse or the movement of your hand, i used to have one before it can last for 30 years, it comes with a tool to adjust the chain, it's perfect as a gift, im planning to give it to brother when he comes back from his vacation!

The Ang Watch

A true jungle companion, this watch is fully waterproof with bonded leather and swiss movement.  

Shop Ang

The Blum

The perfect coffee shop cruiser.  Complimented with a sleek olive leather and a compression clasp.

The Blum

Our Showroom

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Weekends, 11am - 4pm

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